![]() ![]() The brand will host nearly 300 giveaways in just 20 days on Calypso’s social media channels, culminating in one grand prize winner taking home a year’s worth of Calypso lemonade on Aug. ![]() In addition to the strong first half of 2020, Calypso is gearing up to celebrate Calypso Lemonade Month in August. Calypso Light is available in four flavors: Ocean Blue Lemonade, Strawberry Lemonade, Original Lemonade and Southern Peach Lemonade. Each beverage in the line contains zero grams of sugar and five calories per 16 fl. These light beverages allow more people to enjoy the flavors Calypso is known for, regardless of their diets or health needs. Calypso Light has enabled the brand to target new demographics and incremental consumers – namely those who are sugar and calorie conscious. The Light line, the brand’s first no sugar, low-calorie offering, was a strategic launch to expand and attract new customers. Lights are now being sold in more than 7,000 outlets nationally with distribution building daily and repeat rates exceeding expectations.” “In terms of innovation, we took time to develop and expand our core line-up of lemonades with the launch of Calypso Light in response to the demand from consumers interested in a zero sugar, five calorie lemonade that tastes great. We recently achieved a significant milestone, and Calypso is now the second largest player in the shelf stable lemonade category, surpassing Lipton Brisk in the latest four and 13-week IRI data,” said David Klavsons, CEO of King Juice Company Inc., the owner of the Calypso brand. “Our strong first- and second-quarter growth is a true testament to a vibrant brand and great tasting product that’s resonating immensely with consumers and supported by our focus on marketing, innovation and sales execution. These numbers come on the heels of a record 2019 for Calypso, which saw more than 30 percent growth and category leading sales velocity in its core line of flavored lemonades. The company attributes this increase to activating a powerful brand and strong core flavored lemonade portfolio along with a focus on innovation, particularly the launch of Calypso Light. The drinks will launch in early April 2020 at Kroger locations at a price point of $1.79 with additional retail availability to follow as the year progresses.ĬEO of King Juice Company David Klavsons spoke on the new Calypso Light drinks saying, "We’re passionate about our island-inspired drinks, and we love watching our community unwind, relax and experience a mini ‘vacation in a bottle.' Launching just in time for summer, the light line is perfect for sugar and carb-conscious consumers we created these drinks to help more people enjoy all the delicious flavors Calypso is known for, regardless of their diets or health needs.Calypso has reported 40 percent percent growth during the first half of 2020. ![]() The new lemonades come in four flavor options including Original Lemonade, Strawberry Lemonade, Ocean Blue Lemonade and Southern Peach Lemonade, which are all contain zero grams of sugar and just five calories each. The Calypso Light drinks are a new range of refreshments from the brand that will deliver exceptional flavor and refreshment for lemonade fans to enjoy. ![]()
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